By T-Boye Doe, Contributing Writer
T-Boye Doe is a new contributing writer for Community Arts NYC. T-Boye Doe is a thirty-something year old independent film-maker from Brooklyn, New York, and is one of our New York based writers. Check out his introductory post here.
In order to keep loyal customers and advertisers from not going to any other rival food chain successful, long lasting restaurant franchise Pizza Hut has decided to unveil a unique line of perfume. A perfume that will have a person smelling like the company’s top pizzas such as “Supreme Pizza,” “Veggie Lovers Pizza,” “Meat Lovers Pizza,” etc. This marketing ploy was used during their Valentine’s Day promotional run, it seems to be working because they have sold only a limited 24 bottles since its inception.
My take on it is, with a prestigious brand like the “Hut” I don’t believe they should have to use cheap parlor tricks to get more customers to purchase their editable meals. They have been a staple in American’s food culture for decades, they have surpassed even a few of their biggest competitors like Domino’s and Little Caesar. With new faces in the mix (Papa John’s) , PH wants to appeal to the younger consumer generation. Best thing to do is keep the momentum the brand has been going in and stick to the script of offering the products that have kept their doors open and income increasing- not resort to cheap tricks.