Pearlfisher, the London-based creative agency (read: marketing and branding firm), calls its traveling “grown up” ball bit an art installation. That’s one of the beauties of art as a label – if you say a thing is art, who’s to say it’s not? But how many of the lucky ticket holders to the exhibit’s month-long run in New York City are going there to “experience the transformative power of play,” and how many are just going to swim through the 81,000 white balls, just below the surface, humming the Jaws theme loudly?
Beginning in London last year, the Jumpin installation enjoyed viral success, with over 15,000 requests for bookings all over the world. New York is its first American visitation, opening right in Pearlfisher’s own new SoHo office building.
Mike Branson, founding partner and CEO of the company, hopes it will inspire companies in all manner of fields to use more creative, playful techniques to inspire their employees.
Jumpin, whether art installation or genius viral marketing stunt, is open from August 21 to September 21 to people 11 and over. While tickets are free with encouraged donation, the NYC visitation is completely sold out for its entire duration at this time. However, increased public interest has spawned rumors of a second installation to be announced soon.